About the group

Specialists in our fields.

We are specialists in chemical engineering, research and development, compliance, marketing and systems engineering.

Who we are

We develop and build own successful brands and service others.

The Brands Alliance Group is the owner and operator of several brands. Modesta, Aenso, Soleo Shop, Plantea and BA Bulk Chemicals are the center of our business.

The group structure exists to support those brands with the capabilities they need: formulation and product development, sourcing, packaging, documentation, trademarks, domains, warehousing, e-commerce operations and logistics.

Because those capabilities are already used internally, selected services can also be offered to external partners. They are grounded in our own real world operating experience rather than abstract consulting with no hands-on experience. Because we have done it ourselves, we know what customers need.

Brands Alliance operating backbone

Our brands portfolio

Brands we developed and operate.

The portfolio covers professional automotive coatings and various surface treatments, detailing and cleaning products, retail and e-commerce operations in 20+ countries, interior and exterior greenery services as well as raw chemicals sales and distribution. These are the primary market-facing activities of the group.

Brands Alliance Bulk Chemicals logo

Brands Alliance Bulk Chemicals

Our raw-chemicals sales activity, supplying solvents, acids, detergents and other raw materials in small and medium volumes.

Shared infrastructure

What the brands and companies share behind the scenes.

While the brands differ in market and audience, they share the same operational backbone: product development, brand ownership, IT infrastructure and know-how, legal structure, warehousing, digital channels and supplier relationships. This is what makes our business unique and builds a strong foundation that allows us to offer services to customers.

BrandNaming and branding, design, trademark development, domain brokering services and long-term corporate identity management.
ProductFormulation research and development, material sourcing, packaging design, supplier coordination, regulatory compliance advice and technical documentation.
MarketRetail channels, e-commerce and marketplace operations, online system integration and development, warehousing, fulfilment and logistics consultations.